In todays highly competitive business environment, companies must constantly strive to develop effective marketing strategies to stay ahead of the competition. One such company that has excelled in this regard is Wal-Mart. With its massive global presence and extensive product range, Wal-Mart has become a household name in the retail industry. In this research paper, we will analyze the marketing mix strategies employed by Wal-Mart to attract and retain customers. The marketing mix consists of four key elements: product, price, place, and promotion. By carefully managing these elements, Wal-Mart has been able to create a winning formula that has helped it become one of the largest and most successful retailers in the world. Through a detailed examination of each of these components, we will gain insight into how Wal-Mart has been able to maintain its competitive edge and continue to grow its market share.

Wal-Mart Stores, Inc., founded by Sam Walton and his brother Bud in Bentonville, Arkansas, less than fifty years ago, has rapidly grown into a global behemoth, with over $300 billion in annual sales and more than 1.5 million employees worldwide. As the largest retailer in the United States, Mexico, and Canada, and with a presence in over five thousand stores globally, Wal-Mart wields immense economic and social influence. The companys ability to set market trends, shape consumer culture, and impact social policies through its vast reach and powerful relationships with suppliers underscores its position as a dominant force in 21st-century capitalism. Despite its staggering success, Wal-Mart faces criticism from various quarters, including unions, human rights organizations, and environmental activists, who highlight issues such as labor violations, healthcare policies, and environmental degradation. Understanding the complex interplay between Wal-Marts market dominance and its societal impact is essential for evaluating its marketing mix strategies and ensuring sustainable growth in the future.

Marketing mix strategies play a pivotal role in shaping the competitive edge of companies like Wal-Mart in the retail industry. Understanding consumer preferences and aligning them with key attributes of retail stores is essential for retaining existing customers and attracting new ones [cite3]. While traditional strategies focus on maximizing profits through cost-efficient production and targeted marketing, the complexity of managing a firm lies in incomplete knowledge and the ability to make informed decisions with imperfect information [cite4]. The concept of strategy as quasi-experimentation offers a fresh perspective by emphasizing the process of acquiring relevant knowledge for decision-making. By integrating this approach into the analysis of marketing mix strategies, Wal-Mart can enhance its understanding of consumer behavior and optimize its retail offerings to meet evolving market demands effectively. Through a comprehensive evaluation of the marketing mix, including product assortment, pricing, promotion, and distribution, Wal-Mart can strengthen its competitive position and drive sustainable growth in the dynamic retail landscape.

The purpose of this study is to analyze the marketing mix strategies employed by Wal-Mart Company in order to understand how these strategies contribute to the companys success in the retail industry. By examining the elements of product, price, place, and promotion, this research aims to provide insights into the effectiveness of Wal-Mart’s marketing approach and its impact on consumer behavior. Understanding how Wal-Mart leverages its marketing mix will not only contribute to the existing body of knowledge on marketing strategies but also offer practical implications for other companies looking to enhance their own marketing efforts. Through a comprehensive analysis of Wal-Mart’s marketing mix, this study seeks to uncover the key factors driving the company’s competitive advantage and market performance in the retail sector. Overall, this research endeavors to shed light on the critical role of marketing mix strategies in shaping the success of a large retail corporation like Wal-Mart. 

Moreover, this study aims to explore how Wal-Mart’s marketing mix strategies align with the company’s overall business objectives and values. By delving into the relationship between marketing tactics and corporate goals, this research seeks to provide a deeper understanding of the strategic decision-making processes at Wal-Mart. Identifying the harmonization between marketing strategies and organizational mission can offer valuable insights into how companies can effectively leverage their core competencies and resources to achieve sustainable competitive advantage. Additionally, this study aims to investigate how Wal-Mart’s marketing mix strategies have evolved over time in response to changing market dynamics and consumer preferences. By examining the adaptability of Wal-Mart’s marketing approach, this research aims to uncover key lessons for other companies seeking to navigate the complexities of the retail industry. Ultimately, this study will contribute to a more nuanced understanding of the relationship between marketing mix strategies and business success in the retail sector. [cite6]

In conclusion, the primary aim of this study is to provide a comprehensive analysis of Wal-Mart’s marketing mix strategies and their impact on the company’s competitive position in the retail industry. By examining the interplay between product, price, place, and promotion, this research seeks to uncover the key drivers of Wal-Mart’s marketing success and their implications for the broader business landscape. Through a detailed exploration of how Wal-Mart’s marketing mix aligns with its overall business objectives, this study will offer valuable insights for practitioners and scholars alike. By shedding light on the nuances of marketing strategy in a dynamic industry like retail, this research will lay the foundation for future studies on effective marketing practices in the context of large corporations. Overall, the findings of this study are expected to contribute to a deeper understanding of the role of marketing mix strategies in driving business performance and competitive advantage.

In conducting an in-depth analysis of marketing mix strategies for Wal-Mart, the research objectives must be clearly defined to guide the study towards meaningful outcomes. As highlighted in [cite7], one key objective is to optimize the media strategy through econometric modeling, offline and online traffic analysis, and decision support systems to enhance business growth indicators and facilitate effective decision-making. By leveraging data from a leading retailer in Ukraine, pre-Russian invasion, the study aims to assess the impact of various communication channels on business results, leading to ROI calculations and optimal media investments allocation among different channels. Additionally, the development of an information-analytical decision support system aims to improve daily business planning and regional strategy formulation, ultimately enhancing the quality of the marketing mix strategy. Complementarily, as outlined in [cite8], the objective of incorporating green marketing mix strategies involves understanding the influence of green products, pricing, and promotion on purchasing decisions, providing valuable insights for companies aiming to develop environmentally friendly marketing approaches. Such research goals serve as critical pillars in the comprehensive analysis of marketing strategies for Wal-Mart, emphasizing the importance of data-driven decision-making and sustainable marketing practices in todays competitive landscape.

In examining the marketing mix strategies employed by Wal-Mart Company, it is imperative to consider the influence of marketing approaches on business performance and scalability as outlined in [cite9]. Market research, segmentation, and a customer-oriented approach play integral roles in achieving marketing goals and enhancing customer satisfaction. The effectiveness of optimal marketing strategies such as segmentation, pricing, and promotion can significantly impact customer focus and business performance. Additionally, digital technologies and data analytics are emphasized as tools for meeting customer needs and staying abreast of market trends. Furthermore, [cite10] highlights the importance of digital marketing in expanding market penetration for businesses facing revenue challenges, underscoring the benefits of utilizing online platforms for marketing activities. Incorporating insights from both citations will inform the analysis of Wal-Marts marketing mix strategies and shed light on effective approaches for maximizing business performance and growth.

In considering the product strategy of Wal-Mart, it becomes evident that the company has strategically leveraged mergers to expand its product offerings and reach new markets. As highlighted in the analysis of the merger between Wal-Mart and Massmart [cite11], this strategic approach aligns with the dynamic nature of business marketing, aiming to achieve competitive advantages and broaden its consumer base. Through such mergers, Wal-Mart has been able to enhance its brand image and market presence, as demonstrated by its partnership with Massmart, a prominent distributor of consumer goods in South Africa. Additionally, theoretical insights into marketing strategies, such as segmentation, target market determination, and market positioning, underscore the importance of a well-thought-out product strategy [cite12]. By carefully implementing these marketing mix strategies, including product development, pricing, promotion, and distribution, Wal-Mart can further solidify its position in the retail industry and cater effectively to diverse consumer needs. This holistic approach to product strategy not only ensures market relevance but also drives sustainable growth and consumer engagement for Wal-Mart in the competitive global retail landscape.

The success of Wal-Marts marketing mix strategies can be attributed in part to its effective management of product range and variety. As [cite13] highlights, retailing involves providing assortments and holding inventory to add value for consumers. Understanding customer preferences and offering a wide range of products are crucial elements in retail strategy. In the Indian retail market, the unorganised sector predominates, with small retailers comprising the majority of outlets [cite14]. However, major industrial players like Wal-Mart have entered this sector, focusing on expansion plans and customer retention strategies. By analyzing consumer preferences and adapting their product range to meet market demands, Wal-Mart can enhance its competitive edge and attract a broader customer base. Embracing variety and adapting to changing consumer preferences will be key in sustaining Wal-Marts success in the dynamic retail industry.

Additionally, product quality and standards play a crucial role in shaping consumer perceptions and loyalty towards a company like Wal-Mart. By consistently delivering high-quality products that meet or exceed industry standards, Wal-Mart can build trust with customers and differentiate itself from competitors. Research has shown that consumers are willing to pay a premium for products that are perceived to be of higher quality, highlighting the importance of maintaining stringent quality control measures throughout the entire supply chain. Moreover, adhering to industry standards ensures that Wal-Mart remains compliant with regulations, reducing the risk of legal issues or reputational damage. Thus, by prioritizing product quality and standards, Wal-Mart can enhance its brand reputation, attract new customers, and ultimately drive long-term success in the marketplace.  [cite16]

In the realm of product development and innovation, Wal-Mart has been a prominent player in the retail industry. By continuously analyzing consumer trends and market demands, the company has been able to introduce a wide range of new products to meet the evolving needs of its customers. One key aspect of Wal-Marts success in product development is its ability to gather feedback from customers and incorporate their suggestions into the design and features of new products. This customer-centric approach has enabled Wal-Mart to stay ahead of the competition and maintain a loyal customer base. Additionally, the company invests heavily in research and development to ensure that its products are not only innovative but also of high quality. By focusing on both customer feedback and research-driven innovation, Wal-Mart has been able to establish itself as a leader in the retail industry when it comes to product development and innovation. 

Analysis of Marketing Mix Strategies for Wal-Mart Company

In the contemporary landscape marked by intense competition among businesses, organizations are necessitated to perpetually endeavor in crafting effective marketing approaches to maintain a leading position relative to competitors. An exemplar of such a firm is Wal-Mart, which has notably thrived in this respect. With its substantial global footprint and a broad assortment of products, Wal-Mart has established itself as a prominent entity within the retail sector. This research paper will scrutinize the marketing mix strategies utilized by Wal-Mart for the purposes of customer attraction and retention. The marketing mix is delineated by four principal components: product, price, place, and promotion. Through meticulous management of these facets, Wal-Mart has devised a successful paradigm that has facilitated its ascent to one of the preeminent retail giants worldwide. By conducting an in-depth analysis of each of these elements, insights will be gleaned regarding Wal-Mart's sustained competitiveness and ongoing market share expansion.

Founded by Sam Walton alongside his brother Bud in Bentonville, Arkansas, Wal-Mart Stores, Inc., has quickly ascended to a status of global prominence in a timeframe relatively short—under fifty years. With annual sales exceeding $300 billion and a workforce comprising more than 1.5 million individuals across the globe, it stands as the largest retailer within the United States, Mexico, and Canada, also maintaining a significant international presence through over five thousand locations. This dominant retailer possesses considerable economic and social clout. The capacity of the company to dictate market tendencies, mold consumer behavior, and affect social policy, attributable to its extensive outreach and robust supplier connections, highlights its role as a paramount influence in contemporary capitalism during the 21st century. Nonetheless, this remarkable achievement has not come without dissent, as Wal-Mart encounters criticism from various factions, such as labor unions, human rights advocacy groups, and environmental activists. They pinpoint matters like labor infractions, health care policies, and ecological harm. Grasping the intricate dynamics between Wal-Mart's market supremacy and its ramifications for society is vital for a thorough appraisal of its marketing mix tactics and the assurance of sustainable advancement moving forward.

Strategies concerning the marketing mix hold significant importance in influencing the competitive advantage for businesses such as Wal-Mart within the retail sector. Grasping consumer inclinations and synchronizing them with principal characteristics of retail establishments proves crucial for both retaining current clientele and drawing in new patrons [cite3]. Whereas conventional tactics prioritize profit maximization through economical production methods and targeted promotional efforts, the intricacy involved in managing a corporation is often characterized by fragmented knowledge and the capacity to execute informed choices amidst imperfect data [cite4]. The notion of strategy as quasi-experimentation presents an innovative viewpoint by focusing on the process of gathering pertinent knowledge essential for making decisions. By incorporating this framework into the evaluation of its marketing mix strategies, Wal-Mart stands to deepen its comprehension of consumer behavior and fine-tune its retail offerings to effectively address shifting market demands. Through an exhaustive assessment of the marketing mix components—namely product variety, pricing, promotional activities, and distribution—Wal-Mart can bolster its competitive standing and foster sustainable growth within the ever-evolving retail environment.

The objective of this examination is to thoroughly investigate the marketing mix strategies that are utilized by Wal-Mart Company, with the intent to gain insight into the manner in which these strategies play a role in the overall success of the company within the retail sector. By scrutinizing the distinct elements of product, price, place, and promotion, this inquiry attempts to shed light on the effectiveness of Wal-Mart’s marketing methodology and its consequential influence on consumer behavior. Comprehending the ways in which Wal-Mart harnesses its marketing mix could not only augment the currently available knowledge surrounding marketing strategies but could subsequently provide practical ramifications for alternative firms striving to enhance their respective marketing initiatives. Through an extensive examination of Wal-Mart’s marketing mix, this examination aspires to reveal the pivotal determinants that propel the company’s competitive edge and market efficacy in the retail domain. All in all, this research intends to illuminate the significant functionality of marketing mix strategies in determining the success of a substantial retail entity like Wal-Mart.

Furthermore, this investigation is geared toward probing how Wal-Mart’s marketing mix strategies are in alignment with the overarching business objectives and principles of the company. By exploring the correlation between marketing techniques and corporate aims, this study endeavors to furnish a more profound comprehension of the strategic decision-making frameworks prevalent at Wal-Mart. Recognizing the synergy between marketing techniques and organizational mission can bestow noteworthy insights regarding how firms can efficiently capitalize on their intrinsic competencies and resources to secure a sustainable competitive edge. Additionally, this study seeks to scrutinize the ways in which Wal-Mart’s marketing mix strategies have transformed over time as a result of shifting market dynamics and consumer inclinations. By analyzing the flexibility of Wal-Mart’s marketing methodology, this research aspires to elucidate vital lessons for other organizations endeavoring to traverse the intricacies of the retail landscape. Ultimately, this inquiry will contribute to an enhanced comprehension of the interrelationship between marketing mix strategies and business success within the retail sector. [cite6]

To summarize, the primary focus of this research is to furnish a thorough examination of Wal-Mart’s marketing mix strategies and their consequential impact on the company’s competitive position in the retail arena. By exploring the intricate interplay among product, price, place, and promotion, this investigation aims to uncover the fundamental drivers of Wal-Mart’s marketing triumph and their broader implications for the business environment. Through a meticulous exploration of how Wal-Mart’s marketing mix corresponds with its comprehensive business aims, this inquiry will extend valuable insights for both practitioners and academics. By clarifying the subtleties of marketing strategy within the dynamic context of retail, this study will establish a groundwork for forthcoming research on efficacious marketing practices in environments occupied by large corporations. Overall, the anticipated conclusions of this exploration are poised to deepen the understanding of the role that marketing mix strategies play in influencing business efficacy and competitive advantage.

In the course of performing a thorough examination of the marketing mix strategies pertinent to Wal-Mart, it is critical to articulate research objectives with clarity to steer the investigation towards results that are significant. Referenced in [cite7], a principal aim is to refine the media strategy by way of econometric modeling, along with the analysis of traffic—both online and offline—as well as the implementation of decision support systems, to bolster indicators of business growth and promote sound decision-making processes. Utilizing data sourced from a prominent retailer in Ukraine prior to the Russian invasion, this study seeks to evaluate the various influences of communication channels on business outcomes, which will subsequently inform ROI assessments and the optimal distribution of media investments across diverse channels. Moreover, the intent to create an information-analytical decision support system suggests an objective to enhance daily operations planning and the formulation of regional strategies, which collectively serve to elevate the quality of the marketing mix strategy. In addition, as delineated in [cite8], one of the objectives surrounding the integration of green marketing mix strategies is to gain insights into how green products, pricing dynamics, and promotional activities affect consumer purchasing decisions, which will yield useful knowledge for organizations striving to adopt environmentally responsible marketing methodologies. These research aims stand as fundamental components in the extensive analysis of marketing strategies concerning Wal-Mart, underscoring the crucial role that data-guided decision-making and sustainability-focused marketing practices play in an increasingly competitive environment today.

In the analysis of the marketing mix strategies adopted by the Wal-Mart Company, it becomes critical to consider how marketing methodologies influence both business performance and scalability, as discussed in [cite9]. Conducting market research along with segmentation and maintaining a customer-centric perspective are essential components for realizing marketing objectives and improving customer satisfaction. The effectiveness of various optimal marketing strategies—such as segmentation, pricing, and promotional activities—can have a profound effect on customer orientation and overall business outcomes. Moreover, the role of digital technologies and data analytics is brought to the forefront as fundamental tools for catering to customer needs and keeping up with evolving market trends. Furthermore, [cite10] draws attention to the significance of digital marketing in enhancing market penetration for companies that are grappling with revenue difficulties, thereby emphasizing the advantages derived from leveraging online platforms for marketing endeavors. By integrating insights from both sources, a comprehensive understanding of Wal-Mart's marketing mix strategies will be developed, illuminating effective methods for optimizing business performance and fostering growth.

Upon deliberating the product strategy affiliated with Wal-Mart, it is quite clear that the organization has intentionally utilized mergers as a mechanism for expanding its assortment of products and penetrating additional markets. The investigation related to the amalgamation of Wal-Mart and Massmart [cite11] elucidates that this tactical method conforms to the ever-evolving character of commerce marketing, with the objective of securing competitive edges and enlarging its customer demographic. Through the execution of such mergers, Wal-Mart has succeeded in bolstering its brand reputation and market visibility, a fact evidenced by its alliance with Massmart, which stands as a significant distributor of consumer products in South Africa. Furthermore, theoretical perspectives on marketing methodologies, such as segmentation, identification of target markets, and market positioning, highlight the criticality of a meticulously devised product strategy [cite12]. By astutely applying these marketing mix techniques, encompassing product innovation, pricing models, promotional activities, and the logistics of distribution, Wal-Mart is poised to further entrench its status within the retail sector while adequately addressing a range of consumer requirements. This comprehensive strategy concerning products does not merely guarantee relevance within the market but also fosters ongoing growth and consumer participation for Wal-Mart in the fierce international retail arena.

The effectiveness of the marketing mix strategies employed by Wal-Mart can be seen as, to some extent, reliant on its adept oversight of the assortment and diversity of its product offerings. As noted in [cite13], retailing embodies the notion of providing various assortments and maintaining an inventory that enhances value for consumers. Recognizing customer inclinations and proffering an extensive variety of products are fundamental components of retail strategies. Within the Indian retail landscape, the unorganised sector holds a prominent position, with a significant portion of outlets being small-scale retailers [cite14]. Nonetheless, significant industrial entities such as Wal-Mart have made their foray into this sector, concentrating on strategies for expansion and consumer retention. By examining consumer preferences and conforming their product assortment to align with market necessities, Wal-Mart is positioned to bolster its competitive prowess and draw in a wider customer demographic. The adoption of variety and the responsiveness to evolving consumer preferences are imperative for the continued achievement of Wal-Mart in the ever-changing retail sector.

Moreover, the quality of products and adherence to standards assume significant importance in influencing how consumers perceive and remain loyal to a corporation such as Wal-Mart. By reliably providing products that are of high quality and either meet or surpass recognized industry benchmarks, Wal-Mart stands to cultivate a sense of trust among its customer base, thus distinguishing itself from its rivals. Studies have demonstrated that consumers exhibit a willingness to pay more for items they regard as being of superior quality, which underscores the need for maintaining rigorous quality control protocols across the entire supply chain. In addition, compliance with industry standards is essential for ensuring that Wal-Mart avoids regulatory complications, which could lead to legal problems or harm to its public image. Consequently, by placing emphasis on product quality and standards, Wal-Mart can improve its brand image, lure in new clientele, and eventually secure enduring success in the competitive market landscape. [cite16]

Within the domain of product creation and innovation, the retailer Wal-Mart has emerged as a significant entity in the industry of retail. Through persistent examination of consumer tendencies and market requirements, the corporation has successfully launched a diverse assortment of new offerings aimed at addressing the shifting necessities of its clientele. A pivotal factor contributing to the success of Wal-Mart in the sphere of product development resides in its capacity to collect input from consumers and assimilate their recommendations into the configuration and characteristics of novel products. This methodology, centered around customer perspectives, has facilitated Wal-Mart in maintaining a competitive edge and ensuring a steadfast patronage. Furthermore, the organization allocates substantial resources towards research and advancement, striving to guarantee that its products are characterized not only by innovation but also by elevated quality. By emphasizing an amalgamation of consumer feedback and research-oriented innovation, Wal-Mart has effectively positioned itself at the forefront of the retail sector in regards to product development and innovation [citeX][extractedKnowledgeX].

Brenner, Aaron, Candaele, Kerry, Eidlen, Barry, "Wal-Mart Stores, Inc. Strategic Corporate Research Report", DigitalCommons@ILR, 2006

Wal-Mart Stores, Inc. Strategic Corporate Research Report

"Proposed Digital Marketing Strategy Using Existing Customer Journey Analysis Case Study: PT SS", 2023

Proposed Digital Marketing Strategy Using Existing Customer Journey Analysis Case Study: PT SS

Syed Nisar Hussain Bukhari, "Data Mining in Product Cycle Prediction of Company Mergers", 2022

Data Mining in Product Cycle Prediction of Company Mergers

M. Hasbi, M. A. Farisi, Yutisa Tri Cahyani, Sigit Kusbiantoro, "STRATEGI PEMASARAN USAHA PP. RIYADLUL JANNAH PACET MOJOKERTO PERSPEKTIF ILMU EKONOMI SYARIAH", 2021

STRATEGI PEMASARAN USAHA PP. RIYADLUL JANNAH PACET MOJOKERTO PERSPEKTIF ILMU EKONOMI SYARIAH

H. Ramesh, "Retail mix management - a synoptic view", 2012

Retail mix management - a synoptic view

K. Mittal, A. Prashar, "An empirical study of factors affecting shopping preferences of consumers at organised retail stores in Punjab", 2012

An empirical study of factors affecting shopping preferences of consumers at organised retail stores in Punjab

Charles Fishman, "The Wal-Mart Effect", Penguin, 2006

The Wal-Mart Effect

Barberá Marcilla, Laura, "Business analysis for Wal-Mart, a grocery retail chain, and improvement proposals", 'Universitat Politecnica de Valencia', 2014

Business analysis for Wal-Mart, a grocery retail chain, and improvement proposals

A. Kumari, "EVALUATION ON FACTORS AFFECTING FAST MOVING CUSTOMER GOODS AT BIG BAZAAR", 2020

EVALUATION ON FACTORS AFFECTING FAST MOVING CUSTOMER GOODS AT BIG BAZAAR

S. Chopra, "Supply Chain Management Strategy Planning And Operation Sunil Chopra Pdf Read", 2021

Supply Chain Management Strategy Planning And Operation Sunil Chopra Pdf Read

Spencer M. Cowan, "Community Development Financial Institutions and the Segmentation of Underserved Markets", 2009

Community Development Financial Institutions and the Segmentation of Underserved Markets

Laura Barberá Marcilla, "Business analysis for Wal-Mart, a grocery retail chain, and improvement proposals", 2014

Karineh Abrahamian, "Global Marketing through Local Cultural Strategies : A Case Study of IKEA", 2013

Global Marketing through Local Cultural Strategies : A Case Study of IKEA

Zulfikar Satriatama, Dr. Ir. G.N. Sandhy Widyasthana, "Marketing Mix Analysis of Somethinc Brand Skincare Manufacturer in East Jakarta", 2024

Marketing Mix Analysis of Somethinc Brand Skincare Manufacturer in East Jakarta

Anisa Larasati, Rusdi Hidayat Nugroho, "Marketing mix strategy through SWOT analysis method at PT. Toyo Maitsu Surabaya", 2023

Marketing mix strategy through SWOT analysis method at PT. Toyo Maitsu Surabaya

Mir Yahya, "Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study", 2024

Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study

Rizky Febriansah, "THE ANALYSIS OF SERVICES MARKETING MIX ON STUDENTS' DECISIONS IN CHOOSING UNIVERSITAS MUHAMMADIYAH SIDOARJO", 2024

THE ANALYSIS OF SERVICES MARKETING MIX ON STUDENTS' DECISIONS IN CHOOSING UNIVERSITAS MUHAMMADIYAH SIDOARJO

Robert M. Schindler, "Pricing Strategies", SAGE Publications, 2011-10-11

Pricing Strategies

Ihor V. Biletskyi, "Marketing Strategy of the Residential Real Estate Construction Entities in the Consumer Market", 2022

Marketing Strategy of the Residential Real Estate Construction Entities in the Consumer Market

O. Sorenson, "Strategy as Quasi-Experimentation", 2003, pp. 337-343

Strategy as Quasi-Experimentation

A. Priyono, Dadi Ahmadi, "Strategi Komunikasi Marketing Public Relations Barli Coffee", 2021

Strategi Komunikasi Marketing Public Relations Barli Coffee

Don B. Bradley, Bettina Urban, "Wal-Mart's Learning Curve in the German Market", 2005, pp. 53

Wal-Mart's Learning Curve in the German Market

Muli Benjamin, "Marketing. Analysis of tools and methods", GRIN Verlag, 2018-08-23

Marketing. Analysis of tools and methods

Melen Fitria Senna Ayrdelan, Erlita Ridanasti, "Strategi Pemasaran Perusahaan Furniture CV. Orcard Collection Dalam Mempertahankan Usaha Furniture Pada Masa Peralihan Pandemi Ke Endemi Covid-19", 2024

Strategi Pemasaran Perusahaan Furniture CV. Orcard Collection Dalam Mempertahankan Usaha Furniture Pada Masa Peralihan Pandemi Ke Endemi Covid-19

Rifki Salman Alfarizy, Idqan Fahmi, M. Santoso, "Analysis of Marketing Mix and MSME Loan Distribution Strategies at Bank Tabungan Negara", 2024

Analysis of Marketing Mix and MSME Loan Distribution Strategies at Bank Tabungan Negara

Syehani Haura Ikhtiara, Millenia Adinira, Serina Putri Handayani, Esti Ayu Nugraheni, "Express Delivery and Logistics Courier Company Marketing Analysis (Case Study: JNE)", 2023

Express Delivery and Logistics Courier Company Marketing Analysis (Case Study: JNE)

Jiaqi Chen, "Analysis of Walmarts Marketing Strategy in the Context of New Retail", 2023

Analysis of Walmarts Marketing Strategy in the Context of New Retail

Arief Buala Zebua, Yupiter Mendrofa, Emanuel Zebua, Martha Surya Dinata Mendrofa, "Analisis Pengaruh Marketing Mix Terhadap Loyalitas Konsumen Pada Mini Market Yuki Mart Kota Gunungsitoli", 2024

Analisis Pengaruh Marketing Mix Terhadap Loyalitas Konsumen Pada Mini Market Yuki Mart Kota Gunungsitoli

Ziyao Sun, Yunfan Zhang, "Marketing Strategies of Multinational Enterprises in China--Taking Wal-Mart as an Example", 2023

Marketing Strategies of Multinational Enterprises in China--Taking Wal-Mart as an Example

Bharti Ramtiyal, Shubham Johari, Lokesh Vijayvargy, S. Prakash, "The impact of marketing mix on the adoption of clothes rental and swapping in collaborative consumption", 2023

The impact of marketing mix on the adoption of clothes rental and swapping in collaborative consumption

Gusti Ngurah, Satria Wijaya, Riza Wulandari, Annisa Balqis, Bashira Syahrir, Malintang Latanro, Ni Nyoman, Arie Rahayu Sugianitri, Jl. Raya, Puputan No, Dangin Puri 86, Kec Klod, Denpasar Tim, Kota Denpasar, Informasi Artikel, "Marketing Strategy for Facing Changes in Consumer Behavior in Disruption Era", 2023

Marketing Strategy for Facing Changes in Consumer Behavior in Disruption Era

Y. Fareniuk, G. Chornous, "Optimization of Media Strategy via Marketing Mix Modeling in Retailing", 2023

Optimization of Media Strategy via Marketing Mix Modeling in Retailing

Husnatul Jennah, A. Ismail, "Pengaruh Green Marketing Mix Terhadap Purchase Decision Dalam Menggunakan Eco Friendly Product", 2023

Pengaruh Green Marketing Mix Terhadap Purchase Decision Dalam Menggunakan Eco Friendly Product

R. Molchanova, "OVERVIEW OF MARKETING STRATEGIES: ANALYSIS, APPROACHES AND METHODS OF COMPANIES IN ACHIEVING MARKETING GOALS AND MEETING CUSTOMER NEEDS", 2024

References: